Salesforce EEB-101 : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A) Automation Notification Settings
B) Configured Alert Manger Settings
C) Import Activity Notification Settings

2. Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?

A) Data Retention Policy
B) Contact Delete
C) Delete Filter Activity

3. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A) Send an email to NTO's entire customer database asking for referrals.
B) Send an SMS to NTO's entire customer database with a link to subscribe.
C) Collect emails at offline activities, including in stores.

4. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Email Engagement
B) Manual Engagement
C) Web Conversion

5. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Create a data filter that includes the new fields.
B) Create a new data extension with the new fields.
C) Edit the fields in the synchronized data source.

Solutions: