Oracle 1Z1-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
C. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D. The audience structure creates a Boolean OR, where a user having either category can be targeted.

Question 2

Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A. bk_addEmailHash
B. bk_addNameHash
C. bk_addPhoneHash
D. bk_addAddressHash
E. bk_addZipHash

Question 3

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A. A single seat shared by all regions
B. Global DMP nerve center
C. Horizontal regional empowerment
D. Full agency control
E. Global template with local nuances

Question 4

To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A. Update Frequency
B. Strategy
C. Use of Categories
D. Classification Rules
E. Benefit
F. Current State

Question 5

A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B. Submit Taxonomy Maintenance requests to My Oracle Support.
C. Use Taxonomy Management in the Partner User Interface.
D. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.

Solutions: