Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Oracle owned and managed SFTP location
B) Client owned and managed SFTP location
C) Client owned Google Cloud Storage
D) Client owned and managed Amazon S3 Bucket
E) Oracle owned and managed Amazon S3 Bucket

2. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Data Ingestion
C) Operational Rollout
D) Data Scoping
E) Discover

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Recommend leveraging Broad match where possible.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Place BlueKai JSON tag in header of page before page content loads.
D) Set up logic if user qualifies for multiple audience segments.
E) Ensure client is enabled on Match Multiplier.

4. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Client ownership of the DMP
B) Agency ownership of the DMP
C) Full agency control
D) Full client control

5. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addEmailHash
B) bk_addNameHash
C) bk_addPhoneHash
D) bk_addAddressHash
E) bk_addZipHash

Solutions: