Easily To Pass New Media-Cloud-Consultant Verified & Correct Answers [Nov 21, 2025
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NEW QUESTION # 15
Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?
- A. to provide third-party impression numbers for actual delivery
- B. to retrieve actual impressions delivered by date and advertiser
- C. to set the priority for ads to be served based on advertiser category and competitive exlusion rules
- D. to create digital ad campaigns with guaranteed impressions
Answer: B
Explanation:
Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 16
Due to internal and external security compliance requiments, a customer need to mask a number of custom text fields, besides implementing Field Level Security. These field values have less than 100 characters in length. However, a select group of users are allowed to view these field values as a part of their daily work.
How should a consultant implements this?
- A. implements data classification and masking
- B. implement salesforce shield platform encryption and configure profiles
- C. implements salesforce classic encrypting and permission set
- D. implements field-level security and configure profiles
Answer: B
Explanation:
To mask custom text fields while meeting security compliance requirements and allowing select users to view the field values, a consultant should implement Salesforce ShieldPlatform Encryption (B) and configure profiles accordingly. Shield Platform Encryption provides a higher level of data protection by encrypting sensitive data at rest without compromising application functionality. By configuring profiles, the consultant can specify which users or groups have the permission to view the decrypted field values, ensuring compliance with both internal and external security mandates.References:
https://help.salesforce.com/articleView?id=sf.security_pe_overview.htm
https://help.salesforce.com/articleView?id=sf.pe_profiles_perm_sets.htm
NEW QUESTION # 17
When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
- A. ad space creative size type (one-to-many)
- B. ad space specification (One-to-many)
- C. ad space specification (one-to-one)
- D. ad space creative size type (one-to-one)
Answer: B
Explanation:
When creating a digital ad sales media proposal and linking one show with multiple ad space formats during catalog design, the object mapping used is Ad Space Specification (One-to-many) (D). This mapping allows for a single show or content piece to be associated with multiple ad space formats, such as banners, videos, or pop-ups, enabling advertisers to select from a variety of formats that best suit their campaign goals and audience engagement strategies.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 18
Media Campaign is a record type of which object?
- A. Campaign
- B. Quote
- C. Opportunity
- D. Account
Answer: B
Explanation:
In Media Cloud, Media Campaign is a record type under the Quote object, allowing specialized handling of media campaigns within the sales process framework.
References:
Media Cloud Quote Record Typeshttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_quote_record_types.htm&type=5
NEW QUESTION # 19
A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?
- A. validate that the user has the mediacloudCCRuntime permission set license assigned
- B. validate flexcards are being activated with the community page and community default as targets
- C. validate that the latest version of the omniscript is enabled
- D. validate that the page variation is published
- E. validate that the audience for the page variation is correctly defined as assigned
Answer: C,D,E
Explanation:
When partners report not seeing changes in the Experience Cloud site, the administrator should consider several factors to troubleshoot the issue. Firstly, ensure that the page variation containing the OmniScript is published (B). An unpublished page variation will not be visible to users. Secondly, check if the latest version of the OmniScript is enabled(C), as older versions may not reflect recent changes or functionalities. Lastly, verify that the audience for the page variation is correctly defined and assigned (E). The audience settings determine which subset of users can view the page variation. Incorrect audience assignment can lead to visibility issues for intended users.References:
https://help.salesforce.com/
https://developer.salesforce.com/docs/atlas.en-us.omniscript_best_practices.meta/omniscript_best_practices
/omniscript_manage_versions.htm
https://help.salesforce.com/articleView?id=networks_customize_pages_for_audiences.htm
NEW QUESTION # 20
Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
- A. subscriber lifecyclemanagementPSL
- B. communications cloud digital experience user PSL
- C. advertising salesmanagementPSL
- D. omniStudio Admin
Answer: C
Explanation:
When planning to allow for internal users to leverage management features such as "360 view of the customer and sales cycle", "visualizations of key relationships including agencies and contracts", and "digital contract lifecycle management", the consultantshould consider using theAdvertising Sales Management Permission Set License (PSL). This PSL grants access to features and functionalities specific to advertising sales management within Salesforce, enabling users to manage and visualize key information and processes related to ad sales and customer relationships.
References:
Salesforce Permissions Guide:https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 21
Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?
- A. order
- B. media content title
- C. ad quote line
- D. quotes
Answer: C,D
Explanation:
For a seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript in Salesforce Media Cloud, it's essential they have write access to specific objects that are integral to the media planning and sales process. These objects include:
Quotes: This object is critical as it allows sellers to propose prices for various advertising spots or spaces within media content. The quote object captures proposed prices for ad placements, making it a central piece in creating a media plan.
Ad Quote Line: This object represents individual line items within a quote, detailing specific ad placements, durations, and other relevant specifications for each proposed ad spot within the media plan.
Ensuring sellers have write access to these objects enables them to efficiently create, modify, and propose media plans to prospective advertisers, streamlining the sales process.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 22
A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?
- A. validate that the user has the mediacloudCCRuntime permission set license assigned
- B. validate flexcards are being activated with the community page and community default as targets
- C. validate that the latest version of the omniscript is enabled
- D. validate that the page variation is published
- E. validate that the audience for the page variation is correctly defined as assigned
Answer: C,D,E
Explanation:
When partners report not seeing changes in the Experience Cloud site, the administrator should consider several factors to troubleshoot the issue. Firstly, ensure that the page variation containing the OmniScript is published (B). An unpublished page variation will not be visible to users. Secondly, check if the latest version of the OmniScript is enabled(C), as older versions may not reflect recent changes or functionalities. Lastly, verify that the audience for the page variation is correctly defined and assigned (E). The audience settings determine which subset of users can view the page variation. Incorrect audience assignment can lead to visibility issues for intended users.References:
https://help.salesforce.com/
https://developer.salesforce.com/docs/atlas.en-us.omniscript_best_practices.meta/omniscript_best_practice
https://help.salesforce.com/articleView?id=networks_customize_pages_for_audiences.htm
NEW QUESTION # 23
In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?
- A. media content title: one(program), media channel: one (app), product: five
- B. media content title: five(program), media channel: five (app), product: five
- C. media content title: five(program), media channel: five (app), product: one
- D. media content title: one(program), media channel: five (app), product: five
Answer: D
Explanation:
For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product: five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 24
Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?
- A. media cloud advanced
- B. media cloud basic
- C. media cloud growth
- D. media cloud publishing
Answer: D
Explanation:
For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows.References:https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 25
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
- A. width
- B. ad placement type
- C. height
- D. position
Answer: A,C
NEW QUESTION # 26
Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
- A. use the out of the box marketing cloud intelligence connector
- B. create a custom solution using apex code
- C. create a custom integration procedure to integrate with the ad server
- D. use the out of the box ad server integration
Answer: B,C
Explanation:
For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:
Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.
Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.
These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.
References:
Salesforce Developer Guide on Integration and APIs: https://developer.salesforce.com/docs/atlas.en-us.api.
meta/api/
Salesforce Apex Developer Guide: https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/
NEW QUESTION # 27
A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
- A. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
- B. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
- C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
- D. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
Answer: B
Explanation:
To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach.
Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved.References:https://help.salesforce.com/
NEW QUESTION # 28
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
- A. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
- B. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
- C. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
- D. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
Answer: B
Explanation:
To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.
References:
Salesforce Experience Cloud documentation:
https://www.salesforce.com/products/experience-cloud/overview/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/solutions/advertising-sales-management/
NEW QUESTION # 29
A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?
- A. flexipage, custom labels, data model, media service
- B. flexipage, custom labels, velocity integration settings, custom layouts
- C. omniscript definition, cpq api's, flexipages, custom labels
- D. omniscript definitions, CPQ API's, apex classes, lightning web components
Answer: D
Explanation:
In the upgrade from Advertising Sales Management Winter '22 to Spring '22, certain core components were moved to the media service on the core platform to facilitate easier upgrades. The set of components delivered as part of the managed package includes:
OmniScript Definitions: These define the scripts for guided selling processes and customer interactions within the Advertising Sales Management application.
CPQ APIs: Application Programming Interfaces for the Configure, Price, Quote functionality, enabling complex pricing and quoting processes.
Apex Classes: Custom Apex code that provides extended logic and functionalities specific to the advertising sales management process.
Lightning Web Components: Modern, lightweight UI components that enhance the user interface and user experience within the Advertising Sales Management application.
These components form the backbone of the managed package, ensuring that the core functionalities required for advertising sales management are maintained and upgraded effectively.
References:
Salesforce CPQ API documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/ Salesforce Lightning Web Components Guide: https://developer.salesforce.com/docs/component-library
/documentation/en/lwc
Salesforce OmniStudio documentation: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta
/omnistudio/
NEW QUESTION # 30
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