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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A) The connector cannot be linked directly to an MCC account.
B) They should ensure their URL structures can handle parameters before verifying the connector.
C) The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
D) The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

2. LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A) The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
B) The leads have been reassigned to a user who does not exist in that BU.
C) The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D) The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

3. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to assign prospects via automation instead of manually
B) The ability to assign prospects based on specific criteria being met
C) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
D) The ability to use existing complex Salesforce lead routing processes

4. LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A) Marketing Cloud Account Engagement Engagement Program
B) Marketing Cloud Account Engagement Marketing Campaign
C) Marketing Cloud Account Engagement Automation Rule
D) Salesforce Queue
E) Marketing Cloud Account Engagement Static List

5. LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A) Using the data format drop-down, set the email validation option at the form level.
B) Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
C) Send the content via an autoresponder email with a link to download the content.
D) Prospects with invalid emails are sent an autoresponder requesting email verification.

Solutions: