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| Section | Weight | Objectives |
|---|---|---|
| Order Management and Fulfillment | 18% | - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe the order decomposition process |
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships |
| Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Configure media plans and rate cards - Describe the proposal creation and management process - Manage proposal approval workflows |
| Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Configure audience segments and targeting criteria - Configure rate cards and pricing models - Describe inventory management and availability |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Configure billing schedules and rules - Explain integration with ERP and financial systems - Describe billing and invoicing processes |
| Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities |
Question 1
A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?
A. custom FlexCard
B. Customer Hierarchy
C. Custom Lightning Web Component
D. Relationship Graph
Question 2
A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?
A. validate that the audience for the page variation is correctly defined as assigned
B. validate flexcards are being activated with the community page and community default as targets
C. validate that the page variation is published
D. validate that the latest version of the omniscript is enabled
E. validate that the user has the mediacloudCCRuntime permission set license assigned
Question 3
Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
A. API connectors
B. Data raptor
C. totalConnect
D. data mapping visualizer
E. Marcketing cloud intelligence data lake stream
Question 4
A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?
A. it is composed of custom objects with no extensions.
B. it is composed exclusively of custom objects
C. it is composed of custom and standard objects.
D. it is composed exlusively of standard objects
Question 5
Which two actions take place, when an insertion order is created and submitted in media cloud advertising sales management (ASM)?
A. the orchestration plan is created and can be viewed
B. a flow is initiated for asset creation and billing
C. order is submitted to B2B commerce Order Management
D. order is submitted to industries order management
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,C,D | Question 3 Answer: A,C,E | Question 4 Answer: C | Question 5 Answer: B,D |
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